10 Different Types of Content Writers You Should Know
In this blog post, you’ll learn about 10 different types of content writers and their role in the industry.
Are you considering freelancing as a career but unsure where to begin? Content writing is one of the fastest-growing professions, and for good reason. Businesses are constantly evolving their digital strategies, and content is at the heart of it all.
According to Statista, the global content marketing industry was valued at over $63 billion in 2022 and is projected to reach $107 billion by 2026 (Source).
Clearly, there’s a growing demand for content writers who can craft high-quality, impactful pieces that engage audiences.
But where do you fit into this dynamic landscape? Read on to find out.
10 Different Types of Content Writers
Below discussed are 10 most commonly known types of content writers catering to different business needs.
1. General Content Writer
The Jack of All (Writing) Trades
If you are just starting out, this might be your first role. General content writers write on a wide variety of topics and serve as the backbone of many content marketing strategies. They create blogs, articles, product descriptions, and more on just about any subject.
To become a general content writer you will need the ability to:
- Research efficiently
- Excellent grammar
- Versatility in tone
Pro Tip
Start here if you’re unsure which specialization to choose. It allows you to build a broad skill set while understanding different niches over time.
2. SEO Content Writer
The Master of Rankings
SEO content writers specialize in crafting pieces designed to rank well in search engine results. They understand search intent, keywords, and how to structure content. Their key role is to maximize visibility on search engines like Google.
With 68% of online experiences beginning with a search engine, SEO content writing is in constant demand. Writers in this niche play a critical role in driving organic traffic for businesses.
Skills Needed
- Knowledge of search engine algorithms
- Keyword research
- Heading optimization
- Meta descriptions
- Basic knowledge of SEO tools like SEMrush or Ahrefs
Pro Tip
SEO writing is lucrative if you’re analytical and love to see measurable results.
3. Copywriter
The Power Persuader
Copywriters are sales wizards. Their job is to craft persuasive text that converts readers into buyers. From punchy slogans to landing pages, this role focuses on influencing actions.
For instance, did you know that companies like Apple famously owe much of their success to brilliant copy? The tagline “Think Different” is simple but iconic.
Skills Needed
- Strong persuasive writing
- Emotional intelligence
- Advanced Vocabulary
- Ecellent editing skills
Pro Tip
If you’re interested in advertising or marketing, this role is your perfect fit.
4. The Technical Writer
The Simplifier of Complexity
Technical writers bridge the gap between complex technical concepts and user-friendly content. They are often sought in industries focusing technical content writing, like software, engineering, and healthcare to create manuals, how-to guides, and white papers.
Skills Needed
- Attention to detail
- Proficiency in technical jargon
- Strong organizational skills
Pro Tip
If you’re someone who loves breaking down complicated subjects, this could be your calling.
5. Social Media Writer
The Voice of Brands
Social media writers craft bite-sized, engaging posts that spark conversations across platforms like Instagram, Twitter, and LinkedIn. Their work defines a brand’s online personality.
Skills Needed
- Creativity
- Trend awareness
- Familiarity with platform-specific nuances
Pro Tip
If you love short, impactful writing and enjoy staying on top of pop culture trends, this is a fun role to explore.
6. B2B Content Writer
The Business Communicator
Business-to-business (B2B) content writers focus on crafting materials like case studies, white papers, and reports.
Their audience? Other businesses. They aim to provide value while promoting tools or services.
Skills Needed
- Exceptional research skills
- In-depth knowledge of industries,
- Ability to maintain professionalism in tone
Pro Tip
If long-form content that builds authority excites you, the B2B space is packed with opportunities.
7. Email Marketing Writer
The Inbox Whisperer
Did you know email marketing is still one of the highest ROI channels? Crafting compelling email campaigns that grab attention is the art of the email marketing writer.
Skills Needed
- Creativity
- Understanding of email psychology
- A/B testing expertise
Pro Tip
For those who love concise yet impactful writing, email marketing is your playground.
8. The Creative Writer
The Imagination Architect
Creative writers often step outside traditional business tasks to explore storytelling and artistic expression. From novels to screenplays to creative blog content, they thrive on originality.
Skills Needed
- Exceptional storytelling
- Unique voice
- Robust editing skills
Pro Ti
Writers in this niche often work on personal passion projects alongside commissioned works, so it’s an ideal career for artists at heart.
9. The UX Writer
The Digital Guide
User experience (UX) writers focus on the words you see on websites, mobile apps, and software. Their work ensures that digital experiences are intuitive and user-friendly. This is a fast-growing field, with companies like Airbnb and Shopify placing much emphasis on solid UX writing.
Skills Needed
- Conciseness
- Ability to empathize with users
- Experience working with design teams
Pro Tip
If design and user experience excite you, combine them with writing in this specialized field.
10. The Ghostwriter
The Behind-the-Scenes Star
Ghostwriters provide content that others publish under their name. Whether they’re writing memoirs, thought leadership blogs, or speeches, ghostwriters remain anonymous but highly paid.
Skills Needed
Adaptability in writing style and the ability to mimic the “voice” of your client.
Pro Tip
Do this if you’re okay with letting others take the credit for your work, AND you enjoy lucrative, behind-the-scenes roles.
How to Choose the Right Type of Content Writing for You?
With so many options available, how do you know which type of content writing suits your skills and interests? Start by asking yourself the following questions:
- Which of these niches aligns with your passions?
- Do you prefer short-form content or detailed, long-form content?
- Are you analytical, creative, or a mix of both?
Remember, you don’t have to pick one niche immediately. Explore multiple areas to discover your strengths.
At SEOWriter101, you’ll services across all these fields. From SEO content and B2B reports to social media posts and email marketing.
Get in touch today to learn more about how I can support your writing needs or elevate your skills.
